I was looking at the artists who currently have work showing at Yorkshire sculpture park and saw a artist called rob ryan he had a very interesting style compared to other artists there, all the other artists there are creating sculptures and areas outside for people to explore, I thought that I could use rob ryan's style to present my work.
Rob ryan specialises in stencils or laser cut art work, I thought that this would work very well with the need to create items for the shops.
Here is a list of websites that rob ryan has made or is showing his work in:
http://www.misterrob.co.uk/
http://rob-ryan.blogspot.com/
http://www.gallery.jontywilde.co.uk/robryan/index.html
http://ryantownshop.blogspot.com/
I thought of different targets for the campaign to be aimed at, I thought to reach a groups that probably arn't the first choice for campaign to be aimed at.
At the moment the YCP seems to be getting students and the more mature audience because they have a greater understanding of most of the art work, YSP offers different classes to learn new skills but these cost allot of money.
I first started to think about people that wouldn't want to learn and people that at first you wouldn't think would have any money so I thought of children in primary school and high school so children from the age range of 7-15
I thought of another group that might be a bit different would be older generation from about 60-80 because some of the workshops that they include in YSP that you can buy are stone carving, bronze casting, wood carving and metal works
http://www.ysp.co.uk/view.aspx?id=144
I didn't want to target a younger audience because they would probably already be the main target for the classes and I wanted to reach out to a older target age.
For the designs I think that I would come up with 1-3 ideas on a piece of A3 card and reproduce it for posters, or use it as a stencil for t-shirts, books or any other items, I would create the pieces by drawing out a design on a sheet and cutting it out by hand and/or reproducing it with a laser cutter.
Tuesday, 2 February 2010
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