I researched banner advertising costs and decided that this would be a good way to reach our target audience. The banners would be placed on websites that would possibly be visited by our target audience and are of a similar interest. This could include websites for other online shops with handmade items, websites advertising days out, the yorkshire sculpture park website and websites for other nature parks or museums. The banner I designed to promote the online shop and designed items uses a simple black and white effect. This links with the website's colours and is easy to read. The banners are advertising specific products we have made to promote the shop. I also included the phrase 'Click here' to make it clear that the banner is a link to another website.
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